Second Harvest Heartland

Face of Hunger Campaign

Hunger can live next door. 1 in 10 Minnesotans is hungry right now. 1 in 5 doesn’t know where their next meal is coming from. In this powerful campaign, we used an engaging technique to capture Minnesotan’s attention to inspire donations and spread awareness about how hunger can affect anyone.

Awarded silver and bronze pins at the AdFed Show

Print series

A powerful print series rounds out the campaign featuring the secret problem of hunger.

Out of home

A series of billboards used powerful eyes to draw people in and read the surprising message.